Be convincing using movies
“BE CONVINCING USING MOVIES”

The only document which reveals how to OVERCOME skepticism and become more convincing by using films.


What are we doing to fix it?

Last week I watched a video on Youtube. The voiceover kept on saying that mankind managed to survive until now only thanks to cooperation. Nature wants us to overcome more and more challenges. Climate, geopolitical, social change and a new awareness of the consumerism.

Goals and desires

Fantasies have to be unrealistic, because the moment, the second that you get what you seek, you don't, you can't want it anymore. In order to continue to exist, desire must have its objects perpetually absent. It's not the "it" that you want. It's the fantasy of "it". So, desire supports crazy fantasies

What they think about you

Why can’t people achieve their dreams? Because of interferences. As a radio channel unable to tune into the right signal, our efforts are often frustrated by interferences.
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If you want to be like an oasis in the desert
you can start by using scenes from films


It’s no longer impossible, you are just ONE CLICK away from finding all the training offered by movies!
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What do the experts think?

The best book on marketing? The Cinema!
Noam Wasserman, Professor at Harvard Business School
Films are the source of inspiration of my best lessons
Edmund Phelps, awarded Nobel Prize for Economy
Cinema is an experience that involves logic and emotion, logos and pathos, rationality and affection
Julio Cabrera, Professor at the University of Brasilia

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