Be convincing using movies
“BE CONVINCING USING MOVIES”

The only document which reveals how to OVERCOME skepticism and become more convincing by using films.


Embrace the vision of a new world

Charismatic leadership can only be fulfilled with the fusion of heart and mind, intellect and emotions. Vision is achieved by motivating, guiding, inspiring, listening, persuading and creating resonance. A visionary leader is one who pushes people towards a shared vision and creates a very positive impact on the business climate. It is useful to adopt this style when you need a change of perspective.

An extraordinary, very normal life

Would you go back in time to correct your mistakes, or to improve your schooling, to learn more than one language, or something else? The scene launches us a question: Are we using our life well?

The Wave

This film combines narrative and symbolic elements and represents, in my opinion, an extraordinary example of the strength of cinema’s language, providing the audience with a spark for an in-depth reflection on the power dynamic in different social and economic environment and, in general, on human relationships.
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If you want to be like an oasis in the desert
you can start by using scenes from films


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What do the experts think?

The best book on marketing? The Cinema!
Noam Wasserman, Professor at Harvard Business School
Films are the source of inspiration of my best lessons
Edmund Phelps, awarded Nobel Prize for Economy
Cinema is an experience that involves logic and emotion, logos and pathos, rationality and affection
Julio Cabrera, Professor at the University of Brasilia

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