Be convincing using movies
“BE CONVINCING USING MOVIES”

The only document which reveals how to OVERCOME skepticism and become more convincing by using films.


The positive side of love

Some people believe that the world is a stage and that it has been put up for them to perform. I know many of these people. Unfortunately not everyone has had a chance to change and even if they had received one, they did not recognise it.

Laugh! It will make you feel better

A few years ago, I read an interesting book . It is a point of view on the priorities of human existence. Invariably, when I deal with training and cinematic language, I look for examples from films.

Selling a scene

Selling is about satisfying a need. The client is not interested in how a pen is made, what you can do with it or if you like it; the client is interested in solving a requirement. Brad’s merit was to make the client aware of his need.

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If you want to be like an oasis in the desert
you can start by using scenes from films


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What do the experts think?

The best book on marketing? The Cinema!
Noam Wasserman, Professor at Harvard Business School
Films are the source of inspiration of my best lessons
Edmund Phelps, awarded Nobel Prize for Economy
Cinema is an experience that involves logic and emotion, logos and pathos, rationality and affection
Julio Cabrera, Professor at the University of Brasilia

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