Thirteen days

Thirteen Days is a real "cult-movie" for negotiation and alternative dispute resolution enthusiasts. During the October of 1962, the world was for thirteen days on the edge of a Third World War: the USSR nuclear missile installation in Cuba led to a sudden and dangerous arm wrestling between USA and USSR.

4 lessons about listening

Like Angelo, many of us think that listening means to intervene in some way in the process of the other, to give advice, to comfort, to give solutions, to educate, to interpret, to analyse, to judge. The true listening has nothing to do with this.

Success deals with progresses

Because of the need of approval, we start to look for a perfection that doesn’t exist. Testing ourselves and going to sleep knowing that we have done everything possible for yourself, for our family, for our friends, it is a beautiful meaning of perfection.

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What do the experts think?

The best book on marketing? The Cinema!
Noam Wasserman, Professor at Harvard Business School
Films are the source of inspiration of my best lessons
Edmund Phelps, awarded Nobel Prize for Economy
Cinema is an experience that involves logic and emotion, logos and pathos, rationality and affection
Julio Cabrera, Professor at the University of Brasilia

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