Be convincing using movies
“BE CONVINCING USING MOVIES”

The only document which reveals how to OVERCOME skepticism and become more convincing by using films.


3 words that will free you?

Forgiveness is a therapeutic act, it frees us from burdens that we carry around with us in life. Is it possible to forgive those that have hurt us and are no longer living on earth? We have just seen that it can be done. We are actors, film directors and stage designers of our own films.

House of sand and fog

Gandhi in one of his famous quotes said, "An eye for an eye and we'll both be blind." The phrase is beautifully represented in this film, which in my opinion is one of the best about the escalation of conflict.

Embrace the vision of a new world

Charismatic leadership can only be fulfilled with the fusion of heart and mind, intellect and emotions. Vision is achieved by motivating, guiding, inspiring, listening, persuading and creating resonance. A visionary leader is one who pushes people towards a shared vision and creates a very positive impact on the business climate. It is useful to adopt this style when you need a change of perspective.

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If you want to be like an oasis in the desert
you can start by using scenes from films


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What do the experts think?

The best book on marketing? The Cinema!
Noam Wasserman, Professor at Harvard Business School
Films are the source of inspiration of my best lessons
Edmund Phelps, awarded Nobel Prize for Economy
Cinema is an experience that involves logic and emotion, logos and pathos, rationality and affection
Julio Cabrera, Professor at the University of Brasilia

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