Be convincing using movies
“BE CONVINCING USING MOVIES”

The only document which reveals how to OVERCOME skepticism and become more convincing by using films.


Goals and desires

Fantasies have to be unrealistic, because the moment, the second that you get what you seek, you don't, you can't want it anymore. In order to continue to exist, desire must have its objects perpetually absent. It's not the "it" that you want. It's the fantasy of "it". So, desire supports crazy fantasies

What they think about you

Why can’t people achieve their dreams? Because of interferences. As a radio channel unable to tune into the right signal, our efforts are often frustrated by interferences.

What should I buy as a Christmas present?

The other day I had an argument with my wife: I confess that I'm not made of steel and I'm not a saint. Despite hundreds of courses I've attended, sometimes (just a few times) I lose my temper.

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If you want to be like an oasis in the desert
you can start by using scenes from films


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What do the experts think?

The best book on marketing? The Cinema!
Noam Wasserman, Professor at Harvard Business School
Films are the source of inspiration of my best lessons
Edmund Phelps, awarded Nobel Prize for Economy
Cinema is an experience that involves logic and emotion, logos and pathos, rationality and affection
Julio Cabrera, Professor at the University of Brasilia

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