Be convincing using movies
“BE CONVINCING USING MOVIES”

The only document which reveals how to OVERCOME skepticism and become more convincing by using films.


3 ways to terrorize a new collaborator

Zack’s behaviour is the result (fantasies that are not too far placed from reality) of the complexity in which companies move today. Too much thinking about the "piece", forced into the vortex of operations that to think about “nonsense": training, co-working, promoting new talent. I as a businessman apologize and confess: the young, the new recruits, the runaway brains will save this country.

Let’s have a coffee together

Coffee in movies is the ever-present drink-symbol that marks the rhythm of the day, it gives breaks at work, it conveys hospitality but at the same time it is an instrument of great concepts of life.

I want Parnassus to win

The “devil’s” promise is more attractive; little effort, more pleasure and above all "immediately". If you want to win a soul, this is what you have to promise. What does it matter if your "self-esteem" explodes? When you give up to temptation it is as if a small explosion goes off inside of you...and what loses out is your motivation, your energy and your credibility.

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If you want to be like an oasis in the desert
you can start by using scenes from films


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What do the experts think?

The best book on marketing? The Cinema!
Noam Wasserman, Professor at Harvard Business School
Films are the source of inspiration of my best lessons
Edmund Phelps, awarded Nobel Prize for Economy
Cinema is an experience that involves logic and emotion, logos and pathos, rationality and affection
Julio Cabrera, Professor at the University of Brasilia

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