Be convincing using movies
“BE CONVINCING USING MOVIES”

The only document which reveals how to OVERCOME skepticism and become more convincing by using films.


I want Parnassus to win

The “devil’s” promise is more attractive; little effort, more pleasure and above all "immediately". If you want to win a soul, this is what you have to promise. What does it matter if your "self-esteem" explodes? When you give up to temptation it is as if a small explosion goes off inside of you...and what loses out is your motivation, your energy and your credibility.

The conscious choice

How do you get out of anxiety and frustration? Only your thoughts can do it.They are the ones that govern the state of things, our emotions and our re-actions. Can we control our emotions? Maybe it's difficult, but you can control your thoughts. In the words of Margaret Thatcher in the film, ideas and concepts are interesting things!

A common objective to resolve conflicts

This scene is taken from the film “War horse” – It is particularly efficient in introducing reasons for resolving a conflict, or the collaboration between two individuals. The context in which it takes place is symbolic of difficult times: the war.

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If you want to be like an oasis in the desert
you can start by using scenes from films


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What do the experts think?

The best book on marketing? The Cinema!
Noam Wasserman, Professor at Harvard Business School
Films are the source of inspiration of my best lessons
Edmund Phelps, awarded Nobel Prize for Economy
Cinema is an experience that involves logic and emotion, logos and pathos, rationality and affection
Julio Cabrera, Professor at the University of Brasilia

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