Laugh! It will make you feel better

A few years ago, I read an interesting book . It is a point of view on the priorities of human existence. Invariably, when I deal with training and cinematic language, I look for examples from films.

Selling a scene

Selling is about satisfying a need. The client is not interested in how a pen is made, what you can do with it or if you like it; the client is interested in solving a requirement. Brad’s merit was to make the client aware of his need.

Does anything really change?

I would like everyone to take Prot’s words seriously. Towards the end of the movie K-PAX, he gives us some advice. It is the disinterested advice of a man deemed to be “mad”, but he is not that “mad” after all…

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What do the experts think?

The best book on marketing? The Cinema!
Noam Wasserman, Professor at Harvard Business School
Films are the source of inspiration of my best lessons
Edmund Phelps, awarded Nobel Prize for Economy
Cinema is an experience that involves logic and emotion, logos and pathos, rationality and affection
Julio Cabrera, Professor at the University of Brasilia

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