Be convincing using movies
“BE CONVINCING USING MOVIES”

The only document which reveals how to OVERCOME skepticism and become more convincing by using films.


What’s the limit between insanity and success

Probably there’s no boundary, but you cannot change the world if you aren’t a bit crazy. Maybe you haven’t such ambition, but your idea of success […]

Who will cry for the little boy?

Even if you're suffering, it's a matter of time, this truth will appear right in front of you: everything is love. How can you love yourself if you don't hate yourself? How can you live happily if you don't know sadness? How can you express courage if you don't experience fear?

Leadership that emerges from Defiance

The film "Defiance" tells the story about three brothers who are leading a group of refugees in the forests of Belarus. The story gives 7 lessons on leadership that are not to be missed.

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If you want to be like an oasis in the desert
you can start by using scenes from films


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What do the experts think?

The best book on marketing? The Cinema!
Noam Wasserman, Professor at Harvard Business School
Films are the source of inspiration of my best lessons
Edmund Phelps, awarded Nobel Prize for Economy
Cinema is an experience that involves logic and emotion, logos and pathos, rationality and affection
Julio Cabrera, Professor at the University of Brasilia

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