Be convincing using movies
“BE CONVINCING USING MOVIES”

The only document which reveals how to OVERCOME skepticism and become more convincing by using films.


The rarefied air

Resilience is the keyword, all that matters when life keeps on knocking you out and letting you fall without a protection. If the balance between going down and getting up is positive, then you will be one of the 20 % of people who believe in their own strenght and resposibility.

How to make money

What emotion do you link to money? Is it something positive or "earning" means "suffering" to you, as in this movie clip? What seems to be an ordinary cinema story, can teach a lot of things about the "money" theme.

Pain and pleasure

God's plan want to make you experience absence, before presence. It wants to tak your breath away before inebriating you with oxygen, and while it happens you're learning how to be humble. I've learned that, when the things are getting worse, if what I'm trying to achieve is really what I want, if I don't give up, happiness is waiting for me.

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If you want to be like an oasis in the desert
you can start by using scenes from films


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What do the experts think?

The best book on marketing? The Cinema!
Noam Wasserman, Professor at Harvard Business School
Films are the source of inspiration of my best lessons
Edmund Phelps, awarded Nobel Prize for Economy
Cinema is an experience that involves logic and emotion, logos and pathos, rationality and affection
Julio Cabrera, Professor at the University of Brasilia

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