Be convincing using movies

The only document which reveals how to OVERCOME skepticism and become more convincing by using films.

Does anything really change?

I would like everyone to take Prot’s words seriously. Towards the end of the movie K-PAX, he gives us some advice. It is the disinterested advice of a man deemed to be “mad”, but he is not that “mad” after all…

Thirteen days

Thirteen Days is a real "cult-movie" for negotiation and alternative dispute resolution enthusiasts. During the October of 1962, the world was for thirteen days on the edge of a Third World War: the USSR nuclear missile installation in Cuba led to a sudden and dangerous arm wrestling between USA and USSR.

4 lessons about listening

Like Angelo, many of us think that listening means to intervene in some way in the process of the other, to give advice, to comfort, to give solutions, to educate, to interpret, to analyse, to judge. The true listening has nothing to do with this.

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If you want to be like an oasis in the desert
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What do the experts think?

The best book on marketing? The Cinema!
Noam Wasserman, Professor at Harvard Business School
Films are the source of inspiration of my best lessons
Edmund Phelps, awarded Nobel Prize for Economy
Cinema is an experience that involves logic and emotion, logos and pathos, rationality and affection
Julio Cabrera, Professor at the University of Brasilia

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