Be convincing using movies

The only document which reveals how to OVERCOME skepticism and become more convincing by using films.

An extraordinary, very normal life

Would you go back in time to correct your mistakes, or to improve your schooling, to learn more than one language, or something else? The scene launches us a question: Are we using our life well?

The Wave

This film combines narrative and symbolic elements and represents, in my opinion, an extraordinary example of the strength of cinema’s language, providing the audience with a spark for an in-depth reflection on the power dynamic in different social and economic environment and, in general, on human relationships.


If you actually knew whom you have before you, maybe you wouldn’t hate them, like it happens in all wars. It is exactly what we see represented in one of the most beautiful scenes in Letters from Iwo Jima, when Japanese soldiers find an American soldier dead, and the commander reads out loud the letter that he had sent to his mom at home. The look of the Japanese soldiers is significant on the "paradigm change."

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If you want to be like an oasis in the desert
you can start by using scenes from films

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What do the experts think?

The best book on marketing? The Cinema!
Noam Wasserman, Professor at Harvard Business School
Films are the source of inspiration of my best lessons
Edmund Phelps, awarded Nobel Prize for Economy
Cinema is an experience that involves logic and emotion, logos and pathos, rationality and affection
Julio Cabrera, Professor at the University of Brasilia

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