Be convincing using movies
“BE CONVINCING USING MOVIES”

The only document which reveals how to OVERCOME skepticism and become more convincing by using films.


The other side to 9/11

Before long we will discover the truth about that day. Or maybe, we never will. What is important, however, is that 9/11 has another side to it, which we remember in the words of the agent John Mc Loughlin, taken from the film “World Trade Center”.

Do as you please

Bartleby Gaines has been rejected from all the colleges he has sent admission requests to. To avoid the wrath of this parents he invents SHIT (the South Harmon Institute of Technology), a non-existent college for which he sets up a real internet address.

The 3 Northern Principles

I have been asking myself about the real meaning of the word “leadership” for a very long time now, especially now when almost all the world leaders seems to be under enemy fire.

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If you want to be like an oasis in the desert
you can start by using scenes from films


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What do the experts think?

The best book on marketing? The Cinema!
Noam Wasserman, Professor at Harvard Business School
Films are the source of inspiration of my best lessons
Edmund Phelps, awarded Nobel Prize for Economy
Cinema is an experience that involves logic and emotion, logos and pathos, rationality and affection
Julio Cabrera, Professor at the University of Brasilia

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