Be convincing using movies

The only document which reveals how to OVERCOME skepticism and become more convincing by using films.

Can you change your destiny?

In every moment of our lives we can choose between small and large changes; too often unconsciously, if we choose not to act then the Chairman's plan takes shape. It is fuelled by inertia, especially when there is no trust and hope.

A deadly virus

Bureaucracy is a virus that kills; it is the outfit with which the dishonest disguise the rules. Often enough, just a lightweight linen sheet is needed, but to take advantage of everything, it uses blankets, comforters, duvets, until the system collapses.

The eternal question

Work has always been a synonym for "sacrifices" and "effort". Today I ask the eternal question, to which I continue to answer every single day: How do I have fun, earn and invest for the future without it being all hard work and sacrifices?

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If you want to be like an oasis in the desert
you can start by using scenes from films

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What do the experts think?

The best book on marketing? The Cinema!
Noam Wasserman, Professor at Harvard Business School
Films are the source of inspiration of my best lessons
Edmund Phelps, awarded Nobel Prize for Economy
Cinema is an experience that involves logic and emotion, logos and pathos, rationality and affection
Julio Cabrera, Professor at the University of Brasilia

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