Be convincing using movies
“BE CONVINCING USING MOVIES”

The only document which reveals how to OVERCOME skepticism and become more convincing by using films.


I have found Pollyanna

I discovered this film thanks to the book by Rhonda Byrne "The Magic". Pollyanna grew up believing that in every occurrence there is always something good. This is thanks to her father who advised her as a child to play the "game of happiness": a mental exercise to find something positive even in bad experiences.

We are infinite

The fear of judgment and seeking approval have stopped Charlie in his tracks. That hand could have gone up, and his self-esteem would have gone up with it too. It is no wonder that we are oriented towards "not doing" rather than "doing" in order to achieve satisfaction.

I would never had thought…

Trust is an unconscious emotion that makes us vulnerable to others. In its absence, we get stuck, we analyse in a lot more detail and everything becomes slower. Studies by Stephen M. R. Covey show how the lack of confidence makes everything more expensive, while trust is a way to earn more money. When discuss these questions, people close to me ask if the blow was not enough.

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If you want to be like an oasis in the desert
you can start by using scenes from films


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What do the experts think?

The best book on marketing? The Cinema!
Noam Wasserman, Professor at Harvard Business School
Films are the source of inspiration of my best lessons
Edmund Phelps, awarded Nobel Prize for Economy
Cinema is an experience that involves logic and emotion, logos and pathos, rationality and affection
Julio Cabrera, Professor at the University of Brasilia

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