Be convincing using movies
“BE CONVINCING USING MOVIES”

The only document which reveals how to OVERCOME skepticism and become more convincing by using films.


Opportunity? No, thanks!

Are we losing something? Most definitely. With all our habits, commitments and races against time, we constantly miss “opportunities” that are invisible to the eye.

Scenes of Ordinary Madness (which are almost normal nowadays)

It is a scene which shows in a crude and direct manner what happens when we are under pressure. It takes place in the offices of a newspaper, but it could have taken place in any other context, at home or in the work.

The Crisis Starts Here

Charlie inherits a shoe company, but he realizes that despite the reassuring words of his father, the reality is a lot different. The economic balance sheet is in the red and the stubbornness of his parent goes as far as producing shoes for a non-existent demand. A case of sheer madness.

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If you want to be like an oasis in the desert
you can start by using scenes from films


It’s no longer impossible, you are just ONE CLICK away from finding all the training offered by movies!
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What do the experts think?

The best book on marketing? The Cinema!
Noam Wasserman, Professor at Harvard Business School
Films are the source of inspiration of my best lessons
Edmund Phelps, awarded Nobel Prize for Economy
Cinema is an experience that involves logic and emotion, logos and pathos, rationality and affection
Julio Cabrera, Professor at the University of Brasilia

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