Be convincing using movies

The only document which reveals how to OVERCOME skepticism and become more convincing by using films.

The 3 Northern Principles

I have been asking myself about the real meaning of the word “leadership” for a very long time now, especially now when almost all the world leaders seems to be under enemy fire.

Great men or great thieves?

There are some scenes that I comment on with a lump in my throat and this scene is one of them. It is probably because I am getting older :-) , or maybe because I identify myself with the scene seeing that my wife is called Carmen and I believe that we are a respectable family.

The evil that generates evil

In the film, “The Fifth Element” General Steder is determined to shoot at an unidentified “thing” and despite the doubt of the President he launches “super-powerful” missiles to the heart of the evil thing. But the more it is struck the more is grows: “the evil generates evil”.

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If you want to be like an oasis in the desert
you can start by using scenes from films

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What do the experts think?

The best book on marketing? The Cinema!
Noam Wasserman, Professor at Harvard Business School
Films are the source of inspiration of my best lessons
Edmund Phelps, awarded Nobel Prize for Economy
Cinema is an experience that involves logic and emotion, logos and pathos, rationality and affection
Julio Cabrera, Professor at the University of Brasilia

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