Be convincing using movies
“BE CONVINCING USING MOVIES”

The only document which reveals how to OVERCOME skepticism and become more convincing by using films.


What does the future hold?

The force of gravity is not just physical, it's mostly mental. It is that psychological ballast that keeps us stuck in our ways of thinking. Even after centuries, after hundreds of martyrs and thousands of stories, we are able to admit that the truth is hidden between what we do not know.

Refinding happiness

We are surrounded by so much well-being that we are not willing to accept anything less, even if it is more beautiful and healthier. In the movie Cast Away, Chuck is surrounded by essentiality that everything represents well-being, even an anonymous and insignificant sheet of metal.

Time is the actual currency

We are at the beginning of the year, and we usually start thinking about our resolutions and our plans for the year. For this reason, it is worth remembering that: time is money! As a matter of fact, the movie "In time” is the ideal film-metaphor.

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If you want to be like an oasis in the desert
you can start by using scenes from films


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What do the experts think?

The best book on marketing? The Cinema!
Noam Wasserman, Professor at Harvard Business School
Films are the source of inspiration of my best lessons
Edmund Phelps, awarded Nobel Prize for Economy
Cinema is an experience that involves logic and emotion, logos and pathos, rationality and affection
Julio Cabrera, Professor at the University of Brasilia

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