Be convincing using movies

The only document which reveals how to OVERCOME skepticism and become more convincing by using films.

Stone or child?

Doesn’t it seem absurd? While the tyre is losing air, Alex and his grandfather rush out of the car to catch the kid, as if catching him and punishing him will get their car going again so that they can reach their objective. Little effort was needed, which was to take the little stone out of the valve and limit the damage of the prank so that they could continue with the journey.

Be Convincing Using Movies – An extract

Mirco is a blind boy who refuses to accept his limitation. However, his teacher Don Giulio (played by Paolo Sassanelli in the film) uses a technique known as “reframing” in Neuro Linguistic Programming (or “restructuring”) to move his attention from the problem to the solution.

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What do the experts think?

The best book on marketing? The Cinema!
Noam Wasserman, Professor at Harvard Business School
Films are the source of inspiration of my best lessons
Edmund Phelps, awarded Nobel Prize for Economy
Cinema is an experience that involves logic and emotion, logos and pathos, rationality and affection
Julio Cabrera, Professor at the University of Brasilia

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