The only possible scenario

A person with his objectives, the temptation to interrupt him and in the end “good” winning over “evil”, or vice versa. Which side of the scenario is your life on? Which scene take are you filming at the moment?

Destination Impossible… apparently: the art of problem solving

Preconceived ideas often prevent us from finding a solution to problems which are apparently unsolvable. To reach certain objectives, it is often important to see things from different perspectives which, at times may not seem rational, but do in fact allow you to solve the problem which is only such until you try to solve it with ordinary logic.

Stone or child?

Doesn’t it seem absurd? While the tyre is losing air, Alex and his grandfather rush out of the car to catch the kid, as if catching him and punishing him will get their car going again so that they can reach their objective. Little effort was needed, which was to take the little stone out of the valve and limit the damage of the prank so that they could continue with the journey.

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What do the experts think?

The best book on marketing? The Cinema!
Noam Wasserman, Professor at Harvard Business School
Films are the source of inspiration of my best lessons
Edmund Phelps, awarded Nobel Prize for Economy
Cinema is an experience that involves logic and emotion, logos and pathos, rationality and affection
Julio Cabrera, Professor at the University of Brasilia

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