Be convincing using movies
“BE CONVINCING USING MOVIES”

The only document which reveals how to OVERCOME skepticism and become more convincing by using films.


What’s behind a good salesperson?

"Selling" is a test which we should all measure ourselves with. It would make us stronger, whatever the result. In spite of what is said, namely that "everyone sells", I believe that the "true sale" has nothing to do with the small daily parallels.

Inner torment

When I read about stories of men and women who have changed the world, there is always "torment" during the journey; moments in which the hero falters, wondering if the road is the right one, or whether it is better to go back and live a different life, perhaps an easier one.

The power of expectations

I was reading the book "Zero Limits" when the author Joe Vitale began to "deny" everything he had said in the chapter. In truth, it was a provocation, he wanted to say that whatever we believe "is true" as long as we believe in it.

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If you want to be like an oasis in the desert
you can start by using scenes from films


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What do the experts think?

The best book on marketing? The Cinema!
Noam Wasserman, Professor at Harvard Business School
Films are the source of inspiration of my best lessons
Edmund Phelps, awarded Nobel Prize for Economy
Cinema is an experience that involves logic and emotion, logos and pathos, rationality and affection
Julio Cabrera, Professor at the University of Brasilia

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