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Let’s face it: Shopping while someone’s breathing down our neck is terrible, and wandering because a bored and unmotivated clerk doesn’t care about us is terrible too.

We make a lot of decision in everyday life: sometimes they're almost unconscious or sudden, but sometimes decision making can be a longer and more difficult process, and it involves emotional engagement.

Let's use one of the greatest moments of sports to tell how a company can be led to success and increase that for years.