In times of difficulty… giving the best of ourselves

Good is enemy of the best. The best is enemy of excellence. In short, we satisfy ourselves and then we complain because we like to be victims. We criticize those who do something different, those who risk or anyone who thinks the solution to everything is within us.

Dreams cannot be bought

Perhaps that's why a "dream" is invaluable, because it cannot be "sold" and cannot be "bought"; it just belongs to those who have it!

Unlocking Potential

We grow when we gain awareness, building a space between stimulus and response, between what was and what can be and we are open to new possibilities.

Steve Jobs would say: “Aim for the invisible”

In an interview shortly before his death, Jobs said: "If you want something you’ve never had, then you’ve got to do something you’ve never done." And that is what he did in life. While many worked to satisfy existing needs, he created new ones, turning potential customers into loyal supporters of design and beauty.