Steve Jobs would say: "Aim for the invisible"

Would you be happy if a big company belittled your invention? Only if your name is Steve Jobs.

In an interview shortly before his death, Jobs said: “If you want something you’ve never had, then you’ve got to do something you’ve never done.” And that is what he did in life. While many worked to satisfy existing needs, he created new ones, turning potential customers into loyal supporters of design and beauty.

The scene shows the corporate world as it was 40 years ago: employees in uniforms, jackets and ties. Executives with the truth in their pocket, such as HP, that had the foresight to think, “What the hell can ordinary people do with a personal computer?”

It was what Jobs wanted to hear, the great opportunity to create a world that no one yet understood: a world of invisible needs. At the time, talking about “a PC for every person” was a like talking about teleportation today. The banks did not understand, but Steve was even willing to humour them by cutting his beard in order to make his dreams come true: “The banks don’t like it.”

Unwavering faith is a great antidote against the repeated refusals of funding and rather than stopping, he founded Apple in a garage, inspiring people “to overthrow dead culture.”

This scene gives great confirmation. Steve never thought of his ideas as a business and even Mike’s offer seemed exaggerated. The lesson for all of us is that financial wealth always follows emotional richness. Visionaries see something that the market has not seen yet.

 As for us, only after overcoming difficulties, will we see the results. What is your experience?

“… and in case I don’t see ya…

good afternoon, good evening and good night!”…

(The Truman Show)

Virginio