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The solution comes after the problem
Research carried out by Dr. Martin Hilbert shows that the amount of information available to us, to decide whether we buy a product or not, has increased five-fold in very few years. People are able to decide quicker if they can weigh the “advantages” and “disadvantages”, and that the advantages outweigh and solve a concrete need. In other words, it is a process which accelerates what a client would have eventually done on his own.
The value of waiting
Ray Charles’s life has been anything but easy. His teenage years are marked with drugs and events that threatened his safety. Perhaps if it had not been for his mother’s intervention, during his childhood and his adolescence, then we would never have been able to appreciate one of the most important musicians in the world.
Mystery needed
When talking about results they are expecting, many people say: “I know it’s going to be...” and they unconsciously put into place all the actions that bring them to that result.
Everybody’s story is a self-fulfilling prophecy. In personal growth and psychology, it is also known as the “Pygmalion effect” or “Rosenthal theory”.