Be convincing using movies
“BE CONVINCING USING MOVIES”

The only document which reveals how to OVERCOME skepticism and become more convincing by using films.


Refinding happiness

We are surrounded by so much well-being that we are not willing to accept anything less, even if it is more beautiful and healthier. In the movie Cast Away, Chuck is surrounded by essentiality that everything represents well-being, even an anonymous and insignificant sheet of metal.

Time is the actual currency

We are at the beginning of the year, and we usually start thinking about our resolutions and our plans for the year. For this reason, it is worth remembering that: time is money! As a matter of fact, the movie "In time” is the ideal film-metaphor.

The other side to 9/11

Before long we will discover the truth about that day. Or maybe, we never will. What is important, however, is that 9/11 has another side to it, which we remember in the words of the agent John Mc Loughlin, taken from the film “World Trade Center”.

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If you want to be like an oasis in the desert
you can start by using scenes from films


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What do the experts think?

The best book on marketing? The Cinema!
Noam Wasserman, Professor at Harvard Business School
Films are the source of inspiration of my best lessons
Edmund Phelps, awarded Nobel Prize for Economy
Cinema is an experience that involves logic and emotion, logos and pathos, rationality and affection
Julio Cabrera, Professor at the University of Brasilia

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