The solution comes after the problem

Research carried out by Dr. Martin Hilbert shows that the amount of information available to us, to decide whether we buy a product or not, has increased five-fold in very few years. People are able to decide quicker if they can weigh the “advantages” and “disadvantages”, and that the advantages outweigh and solve a concrete need. In other words, it is a process which accelerates what a client would have eventually done on his own.

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