What is the real problem?

What's the problem? The talent scouts continue to consider the issue from the usual angle: "replace these players with what's out there." It will take Billy's determination to focus on the real cause of the problem and begin to build the solution.

Love your habits

The secret of success is learning how to use pain and pleasure, rather than let pain and pleasure use you. If you do it, you maintain the control of your life. If you don’t do it, your life controls you.

How to streamline a business

Communication, ability to show empathy, and therefore make processes quicker, is a quality that everybody should have. It’s not possible to relegate relationships to few people anymore; this happens in structures lacking “confidence”. In these companies levels multiplies.

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What do the experts think?

The best book on marketing? The Cinema!
Noam Wasserman, Professor at Harvard Business School
Films are the source of inspiration of my best lessons
Edmund Phelps, awarded Nobel Prize for Economy
Cinema is an experience that involves logic and emotion, logos and pathos, rationality and affection
Julio Cabrera, Professor at the University of Brasilia

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