Unlocking Potential

We grow when we gain awareness, building a space between stimulus and response, between what was and what can be and we are open to new possibilities.

Steve Jobs would say: “Aim for the invisible”

In an interview shortly before his death, Jobs said: "If you want something you’ve never had, then you’ve got to do something you’ve never done." And that is what he did in life. While many worked to satisfy existing needs, he created new ones, turning potential customers into loyal supporters of design and beauty.

Company change

Like a fisherman, waiting for his catch to pass exactly in front of his line, so companies are waiting to hoist their nets. Little matters that the dogs are barking madly because a meteorite is about to hit the earth. The important thing is to stay on the piece.

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If you want to be like an oasis in the desert
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What do the experts think?

The best book on marketing? The Cinema!
Noam Wasserman, Professor at Harvard Business School
Films are the source of inspiration of my best lessons
Edmund Phelps, awarded Nobel Prize for Economy
Cinema is an experience that involves logic and emotion, logos and pathos, rationality and affection
Julio Cabrera, Professor at the University of Brasilia

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