Who you are and what you do are matters of Kung Fu

You can understand people’s “Kung Fu” (translate it with system of belief, philosophy or culture if concerning businesses) observing how they do little things, how they treat people they don’t need, how they behave far away from the spotlights, perhaps with their family.

The Negotiator

The comparison between the two "negotiators" represents the heart of the film, and gives a real "concentrate" of negotiation techniques (in emergency situations) that highlight the (intelligent and refined) comparison between two great actors who play two savvy and competent negotiators.

Choose every day

If we were forced to choose between one option or the other? If we were forced to express our point of view, every day, knowing that what we are about to say might put us in a bad light, it could hurt the other person or ruin our relationship?

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If you want to be like an oasis in the desert
you can start by using scenes from films


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What do the experts think?

The best book on marketing? The Cinema!
Noam Wasserman, Professor at Harvard Business School
Films are the source of inspiration of my best lessons
Edmund Phelps, awarded Nobel Prize for Economy
Cinema is an experience that involves logic and emotion, logos and pathos, rationality and affection
Julio Cabrera, Professor at the University of Brasilia

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